DOC: EFFECT OF THE CHINESE ACQUISITION ON THE BRAND IMAGE OF VOLVO CARS


Volvo is one of the most visible and famous symbols of Swedish engineering industry. After the recent world economic crisis the Chinese-based Geely Holding Group became the new owner of Volvo Cars. The question is whether the acquisition affects the image of the brand, and if so what is the character of this effect.... Document/File: .pdf, filesize: n/a. Filetype: pdf. Filename: effect-of-the-chinese-acquisition-on-the-brand-image-of-volvo-cars. Title: Effect of the Chinese acquisition on the brand image of Volvo Cars. 2014.

 

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  • Source: diva-portal_dot_org
  •   Date Archived: 2017-05-26
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