DOC: COMMUNICATIONS AND BEHAVIOUR CHANGE


Human behaviour is a very complex area. This document draws on key sources from the disciplines of social psychology, economics and behavioural economics (where the first two disciplines overlap). We have sought to distil this information into some key factors that are important to consider for anyone developing communications that seek to influence behaviour, and to develop a framework for applying these factors to the development of a communications strategy.... Document/File: .pdf, filesize: n/a. Filetype: pdf. Filename: communications-and-behaviour-change. Title: Communications and behaviour change. 2014.

 

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  • Source: changewildlifeconsumers_dot_org
  •   Date Archived: 2017-05-27
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